THE REVENGE OF THE ROBOTS

{Directed by Jason Goldwatch (who had done music videos for Linkin Park and would go on to work with Jay-Z, The Roots and Nas as well as direct documentaries for Dilated Peoples, Young Buck and Kid Cudi), the editing and pacing is exceptional. We get enough excerpts of the tour-mates early on to establish the characters we’re watching, allowing the events that unfold to truly feel like a story. There’s the fun of first hitting the road, the pitfalls of when things go wrong, and the ultimate satisfaction of making it back home. Along with being a surprisingly honest look at the various struggles of the oft-romanticized “touring artist” lifestyle, the documentary also capture the essence of the Definitive Jux mission statement and what made the label such a notably revolutionary imprint at the time. 


Revenge Of The Robots also captures the climate of the independent Hip Hop hustle as a whole on the cusp of an interesting transitional time. While we get shots of in-store signings (back when there were, you know, music stores) we also see quick images of early iPods and MP3 technologies. That particular nexus illustrates (if only retroactively) how Def Jux were somewhat bridging that gap between a Rap underground that could survive off of just selling singles every few months, and well-structured labels that put out regular releases and only seemed to get bigger when entering the Digital Age.} 

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